A full brand identity for Camp Dog — Mike Moll's Denver brand for dogs and the people who adventure with them. Go. Be. Do.
The problem: Mike was launching Camp Dog, a Denver outdoor-adventures-with-your-dog business, with no brand — no logo, no colors, nothing that could go on a hat, an app icon, or a yard sign. He needed an identity that read the same at every size and felt like Denver. The solution: one mark that ties three things together — the mountains, the city, and the dog at the center of it — under a rallying tagline: Go. Be. Do.
I designed the complete brand system — logo, palette, type, business cards, and merch-ready assets — built to work from an app icon to a yard sign, and ready for the website and GoBeDo.shop store that come next.
Primary lockup — mountains, dog, and the Denver skyline, with the “Go. Be. Do.” tagline in Clay.
The Color & Font Kit — exact HEX, RGB, CMYK, and Pantone for print & merch.
“Go. Be. Do.” lockups, color options, and a pride variant — a flexible sub-mark system.
Business cards — a clean logo front and an illustrated Denver mountains-to-skyline back for founder Mike Moll.
Beyond cards, the system extends to “Go. Be. Do.” stickers and merch for the GoBeDo.shop store, signage, and social — all drawn from the same palette and marks. The website is in progress and will be added here once it launches.
The Camp Dog brand is designed and ready across print and digital. The website (CampDogCo.com & GoBeDo.shop) is in progress and will be featured here once it’s live.