Clínica Regenerix — Case Study

The problem: patients flying in from far away, arriving without knowing what to expect

The problemMost of Dr. Sibaja's patients travel from the U.S. and Canada. Before booking, they had to understand complex treatments — stem cells, peptides, aesthetics — in a language that isn't theirs, and the clinic was repeating the same explanations over and over on WhatsApp.
Who it's forA 45–65-year-old in the U.S. or Canada who researches for weeks before trusting anyone, compares against clinics back home, and wants to talk to a real person before getting on a plane.
What I didResearch with the doctor and a competitive review of U.S. clinics; information architecture; bilingual copy; UX/UI design; and I directed AI as my build tool to ship the full live site.
The solutionEducate first: 90+ pages that explain every treatment in plain language, in English and Spanish, with a WhatsApp button at every decision point — so patients arrive informed and the consultation is spent designing their protocol, not explaining the basics.
ResultLive, mobile-first site with six treatment categories, an education library and a shop. The clinic now has one place to send every new patient.

01 — Context & challenge

The website is how patients meet her — often from another country

Dr. Sibaja offers regenerative and aesthetic medicine — stem cell therapy, peptides, IV vitamin therapy, hormone optimization, aesthetics, and surgery. Most of her patients travel from the U.S. and Canada, and research everything online before committing to the trip. She had no single place to reach them, educate them, and turn that interest into consultations — the site had to be that place: credible, clear, and in two languages.

Reach the right patients

Most of her practice travels from the U.S. and Canada, so the site had to speak to them first (English by default) without leaving the local patient behind.

Educate before the consult

Her core value: informed patients. The site explains each treatment plainly, so the consultation is spent designing a protocol — not explaining the basics.

Connect and convert

One clear, always-visible way to reach her — by WhatsApp, the way patients here actually make contact — that turns a reader into a consultation.

My role

End-to-end product design, powered by AI

I owned this end to end — from strategy to a shipped, live site — and I directed AI as my design-and-build tool to get there at a pace a solo designer couldn't reach otherwise.

Product design & IA

Strategy, information architecture, and flows for a 90+ page site — six treatment categories, a shop, the education library, and a clear path to consultation.

UX research

Competitive analysis against top U.S. regenerative-medicine clinics (Fountain Life, Next Health, Ways2Well) and local competitors — shaping the product's architecture and priorities.

UI & design system

A calm violet identity built from the clinic's logo, a reusable component system, and original illustrations where no photography existed.

AI-accelerated build

I directed AI as my design-and-build tool to research, design, localize, and ship the live site — the way modern product design gets built.

Content & compliance

Plain-language, medically-hedged education (10 Q&As per treatment), written and localized, with honest "results vary" framing and regulatory judgment.

Localization

English-default, Spanish one click away — designed bilingually from the start for an international patient base.

02 — Who it's for

Two patients, one standard of trust

Ana, 42 · local patient

Considering aesthetic & anti-aging treatment

Researching options in the Santa Ana / San José area. Wants results, but above all wants to feel safe and in expert hands.

Goals

Understand treatments in plain language
See real credentials & results
Book a consultation easily (often via WhatsApp)

Concerns

Is this safe and legitimate?
Who is actually treating me?
What will it cost and involve?

Michael, 55 · medical tourist

Traveling for regenerative treatment

Comparing clinics abroad for cellular/regenerative therapy. Needs English information and strong proof of credibility before committing to travel.

Goals

Clear English content & treatment detail
Confidence in the doctor & the clinic
A simple way to inquire from abroad

Concerns

Traveling to an unknown clinic
Language & communication gaps
Credibility & aftercare

03 — Design approach

Designing credibility, not just a clinic site

The core decisions all served one job: make a small clinic feel unmistakably expert and safe, then make acting on that trust effortless.

Lead with the founder

Dr. Silvia Sibaja's credentials and face front-and-center — people trust a named, visible expert far more than a faceless brand.

Explain treatments plainly

Clinical procedures translated into calm, honest language a patient can actually understand — reducing fear, not adding jargon.

Make booking frictionless

A clear, always-visible path to a consultation — including WhatsApp, the default way Costa Rican patients reach out.

Bilingual by design

Spanish and English treated as first-class, so both local patients and medical tourists feel the site was built for them.

Calm, clinical, premium

A restrained, medical-grade aesthetic that signals safety and quality — no hype, no clutter.

Proof & reassurance

Space for results, testimonials, and safety information positioned exactly where doubt tends to surface.

04 — Key flow

From first click to booked consultation

Land

Clear promise + the founder's credibility, in the visitor's language.

Explore treatments

Browse services; understand each in plain terms.

Build trust

Meet the doctor, see results & safety, read reassurance.

Request consult

One tap to book or message — WhatsApp or form.

Follow up

Direct, personal contact from the clinic.

Primary navigation is a five-tab bottom bar — Home · Services · Dra. Sibaja · Products · Contact — with an ES/EN toggle persistent across every screen.

05 — Brand & UI

A confident purple identity, built on the clinic's logo

The design extends Regenerix's existing target-dot logo into a bold, modern violet system — premium and reassuring, but energetic rather than clinical-cold. Rounded cards, soft shadows, and a bright WhatsApp-green primary action keep it approachable on a phone.

Regenerix Purple

#5A2A82

Violet

#7A3FA0

Logo Blue

#3E9BE0

WhatsApp Green

#21C063

Rounded, friendly type

A bold, rounded sans for headlines makes complex medicine feel human and confident — legible for older patients and clear in two languages.

App-like components

Treatment cards with icons, a persistent bottom tab bar (Home · Services · Dr. Sibaja · Products · Contact), an ES/EN toggle, and a sticky WhatsApp button.

06 — The live site

One site, two languages, many ways in

Every page was designed in both languages from the start — English default, Spanish one click away. A look at the surfaces that do the work.

Treatments page: Five paths. One personalized plan. — **Treatments.** Every path starts with a personal assessment, and pricing is sent directly. **Why:** a traveling patient needs to understand the options before they book a flight — not a price list.

Learn more about IV Vitamin Therapy: plain-language questions and answers — **Education on every treatment.** Up to ten plain-language questions per treatment — what's in it, is it safe, is there downtime. **Why:** patients arrive informed, so the consultation goes deeper instead of starting from zero.

WhatsApp handoff: a pre-written message to Dra. Silvia Sibaja, Hello Dr. Sibaja, I'd like to book a consultation — **WhatsApp, pre-written.** Every “Book your consultation” opens the clinic's real WhatsApp with the first message already typed. **Why:** the hardest part of contacting a doctor abroad is the first sentence — so the site writes it.

Also on the site: a BioEffect and Toskani skincare shop with real packshots and prices (orders start on WhatsApp), the Ministry of Health registration MED13392 shown with honest “results vary” language, and a reviews page that only shows words a patient actually wrote.

07 — Outcome & what's next

A complete, live medical website — shipped end to end

clinicaregenerix.com is live: 90+ bilingual pages, six treatment categories, a product shop, a compliant education library, and WhatsApp-first contact — designed and shipped by one AI-fluent product designer. It gives Dr. Sibaja a single place to reach, educate, and convert patients anywhere in the world.

Built to grow: a reviews engine, a bookings add-on, and an SEO education hub are ready to switch on as the practice expands.

08 — Reflection

What a medical client taught me

AI is how I ship — not a shortcut

Directing AI as a design-and-build tool is what let one designer research, design, localize, and launch a 90-page bilingual medical site. The judgment — what to build, what to say, what to leave out — is still the work.

Design for how people actually contact you

In Costa Rica that means WhatsApp. Meeting users on their real channels beats forcing them into a "proper" form.

Bilingual is a design decision, not a translation

Serving two audiences well means designing the experience for both from the start — not bolting a language toggle onto a finished site.